Prénatal

Prénatal (Netherlands) is a retailer of maternity and baby care products for 0 to 4-year-old babies and children as well as pregnant women in the Netherlands.

The company carries a wide range of products covering baby, toddler and maternity wear, as well as hard goods and toys. Its 38 physical points of sale (boutiques and (mega)stores) throughout the Netherlands result in a brand awareness of almost 100%. Prénatal has a leading position both as an e-commerce platform and as a brick-and-mortar store retailer with more than 60 years of presence in the Netherlands. The company´s comprehensive product mix covers any need in the 0 to 4-year age range across all seasons, including a large assortment of its own products, as well as third-party iconic must-haves.

Strategy

Prénatal is a top tier brand with substantial market share in the Netherlands. The company shows promising opportunities through its e-commerce proposition and the foothold and store network in the Dutch market. Mutares plans to further strengthen Prénatal’s market position by further developing its core competencies and enhancing the operational performance by implementing multiple commercial initiatives.