Manufacturer of two- and three-wheeler scooters and motorcycles
Peugeot Motocycles is the most reputed French motorcycles brand, manufacturing two and three-wheeler scooters which are distributed across 3,000 points of sale through subsidiaries, importers, and dealers in France and internationally, across three continents. The company has its own manufacturing facility in Beaulieu-Mandeure, a joint venture with JNQQ (Jinan Qingqi Motorcycle Co., Ltd.) in China, as well as manufacturing partnerships with several large Asian players including THACO in Vietnam.
Strategy
Peugeot Motocycles is well positioned for its future growth with the launch of 5 new models in 2023, addressing market trends, including electric vehicles. The company is an international Original Equipment Manufacturer (OEM), with a very strong brand, which could also benefit from significant synergies potential with other Mutares’ portfolio companies.
Headquarters | Beaulieu-Mandeure, France |
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Seller | Mahindra & Mahindra (M&M) |
Year of Acquisition | 2023 |
Revenues | EUR 140 m |
Segment | Automotive & Mobility |