Mutares has successfully completed the acquisition of the Prénatal activities in the Netherlands from PRG Retail Group

  • Market-leading Dutch retailer in baby, toddler, and maternity wear, hard goods and toys
  • Exclusive license agreement agreed between parties to use and promote the Prénatal brand in the Netherlands
  • New platform acquisition for the Retail & Food segment
  • Annual revenues of approx. EUR 100 million

Munich, December 1, 2023 – Mutares SE & Co. KGaA (ISIN: DE000A2NB650) has successfully completed the acquisition of the Prénatal stores and e-commerce activities in the Netherlands from the PRG Retail Group. The Company will enter into an exclusive license agreement to utilize and promote Prénatal and its portfolio brands in the Netherlands. The transaction will further strengthen the Retail & Food segment as a new platform acquisition.

Headquartered in Amersfoort, the Netherlands, Prénatal (Netherlands) is a market-leading retailer with a wide range of products covering baby, toddler, and maternity wear, as well as hard goods and toys. With 38 physical points of sale (boutiques and (mega)stores) throughout the country and brand awareness of almost 100%, the company has a leading position both as an e-commerce and brick-and-mortar store proposition with a heritage of more than 60 years. The company´s comprehensive product mix covers any need in the 0 to 4-year age range across all seasons, including a large assortment of proprietary brands as well as third-party iconic must-haves. Prénatal (Netherlands) generates revenues of approx. EUR 100 million and employs around 570 employees.

In the Netherlands, Prénatal consists of its retail Prénatal activities and its 100% subsidiary WIJ Special Media (“WSM”). While Prénatal designs, produces, and sells clothing and hard goods, WSM through its media activities engages expecting and young families and is known for ‘De Blije Doos’ (The Happy Box), among others.

The company shows promising opportunities through its e-commerce proposition and the foothold and store network in the Dutch market. Mutares plans to further strengthen Prénatal’s market position by further developing its core competencies and enhancing its operational performance by implementing multiple commercial initiatives.