mutares AG to acquire Laurèl, apriori und cavita from ESCADA
Effective June 1, 2009 mutares AG, Munich, will acquire the Primera Group (http://www.primera.ag/) with the brands Laurèl (http://www.laurel.de/), apriori (http://www.apriori-fashion.de/) and cavita(http://www.cavita.de/) from ESCADA AG, Aschheim (Munich). While Laur?l is an established premium brand in the diffusion segment, the brands apriori and cavita target the bridge and medium segments. The brand BiBA is excluded from […]