mimovrste=) & MALL.HR

mimovrste=) and MALL.HR are established online retail platforms operating in Slovenia and Croatia, offering customers a convenient and reliable online shopping experience across a wide range of product categories.

Founded in 2002, mimovrste=) began as a small, specialized store in Jesenice, Slovenia, with the vision of providing high-quality, accessible and user-friendly online shopping. Today, it has grown into the leading e-commerce retailer in Slovenia, supported by a strong omnichannel presence that includes 3 physical stores and a nationwide network of more than 2,800 pickup points. The platform offers over 2,000,000 products, attracts an average of 2.2 million monthly website visits, and serves more than 400,000 active customers. Continuous investments in technology, logistics and customer experience have supported its long-term market leadership.

MALL.HR is a well-established online retailer in Croatia, focused on delivering a simple, secure and value-driven shopping experience. The platform provides access to more than 150,000 products, records approximately 1 million monthly website visits, and serves over 200,000 active customers through a nationwide network of more than 4,800 pickup locations.

Together, mimovrste=) and MALL.HR offer a broad assortment ranging from consumer electronics and home appliances to lifestyle, sports and household products. Their marketplace ecosystems connect numerous partners and brands, combining strong local expertise with advanced logistics capabilities and seamless digital experiences across web and mobile platforms.

Strategy

The platforms focus on customer-centric digital commerce by continuously improving user experience, expanding marketplace partnerships and strengthening logistics and delivery capabilities. Strategic priorities include assortment expansion, mobile commerce development and innovative payment solutions supported by data-driven decision-making.