HARO

HARO is a Germany-based manufacturer of premium flooring products with a strong focus on parquet, laminate, and design flooring. The company operates modern production facilities and combines decades of craftsmanship with advanced manufacturing technologies. HARO serves both residential and commercial markets, offering a comprehensive product portfolio tailored to diverse customer needs.

The company sources high-quality raw materials, particularly wood from sustainable forestry, and processes them into durable and aesthetically appealing flooring solutions. HARO is characterized by its commitment to quality, innovation, and environmental responsibility across the entire value chain, making it a trusted partner for retailers, wholesalers, and professional installers.

Its products are marketed under the HARO brand as well as through various distribution partners and specialized trade channels.

Strategy

The operational focus of HARO is on strengthening its market position through the expansion of international sales activities, the development of innovative and sustainable product lines, and the continuous optimization of production processes and cost structures.