{"id":32943,"date":"2026-02-16T11:29:34","date_gmt":"2026-02-16T10:29:34","guid":{"rendered":"https:\/\/mutares.com\/?p=32943"},"modified":"2026-02-16T11:30:00","modified_gmt":"2026-02-16T10:30:00","slug":"mutares-has-sold-wij-special-media-part-of-prenatal-to-n2com","status":"publish","type":"post","link":"https:\/\/mutares.com\/en\/mutares-has-sold-wij-special-media-part-of-prenatal-to-n2com\/","title":{"rendered":"Mutares has sold WIJ Special Media, part of Pr\u00e9natal, to N2COM"},"content":{"rendered":"<ul>\n<li>Leading Dutch Data and Media Company for young families<\/li>\n<li>Strategic Divestment of WIJ Special Media B.V. for next growth phase<\/li>\n<li>Pr\u00e9natal positioned to focus on core retail operations<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Munich, <\/strong><strong>February<\/strong> <strong>16<\/strong><strong>, 202<\/strong><strong>6<\/strong> \u2013 Mutares SE &amp; Co. KGaA (ISIN: DE000A2NB650) has successfully divested a part of the portfolio company Pr\u00e9natal, WIJ Special Media B.V. (\u201cWSM\u201d), a leading data-driven media company in the Netherlands focused on pregnant women and young families, to N2COM.<\/p>\n<p style=\"font-weight: 400;\">WSM, founded in 1974 and headquartered in Blokker, is renowned for its unique ability to collect and commercialize first-party data, serving over 80% of pregnant women in the Netherlands. WSM\u2019s business model combines data-driven insights, targeted media content, and a broad portfolio of consumer and B2B services, including magazines, sampling, online channels, and government campaigns.<\/p>\n<p style=\"font-weight: 400;\">WSM is part of Pr\u00e9natal Netherlands, which was acquired by Mutares in December 2023 as part of its strategy to strengthen the presence in the young family and parenting market. Pr\u00e9natal\u2019s development as a leading retailer for young families has provided a strong platform for WSM\u2019s growth. The divestment allows both Pr\u00e9natal and WSM to focus on their respective core activities and unlock further value for stakeholders while maintaining a professional partnership between both companies in the future.<\/p>\n<p style=\"font-weight: 400;\">The divestment of WSM is part of Mutares\u2019 strategy to focus on core assets and enable WSM to unlock its full potential as an independent company. The new ownership structure will provide WSM with the resources and strategic focus needed to accelerate innovation, drive growth, and reinforce its leadership in the young parent segment.<\/p>\n<p style=\"font-weight: 400;\">Johannes Laumann, CIO of Mutares, comments: \u201cThe divestment of WIJ Special Media is a natural next step in the ongoing development of Pr\u00e9natal Netherlands. By focusing Pr\u00e9natal\u2019s activities on its core retail business, we enable both Pr\u00e9natal and WSM to pursue their distinct growth strategies. WSM has played a key role in strengthening Pr\u00e9natal\u2019s position in the young family and parenting market, and we are proud of the operational improvements and value creation achieved during our ownership. We are confident that this transaction will allow Pr\u00e9natal to sharpen its strategic focus, while WSM, as an independent company, is well-positioned to accelerate its growth and continue its success story.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading Dutch Data and Media Company for young families Strategic Divestment of WIJ Special Media B.V. for next growth phase Pr\u00e9natal positioned to focus on core retail operations Munich, February 16, 2026 \u2013 Mutares SE &amp; Co. KGaA (ISIN: DE000A2NB650) has successfully divested a part of the portfolio company Pr\u00e9natal, WIJ Special Media B.V. (\u201cWSM\u201d), [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[347],"tags":[],"class_list":["post-32943","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mutares has sold WIJ Special Media, part of Pr\u00e9natal, to N2COM - Mutares SE &amp; Co. KGaA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mutares.com\/en\/mutares-has-sold-wij-special-media-part-of-prenatal-to-n2com\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mutares has sold WIJ Special Media, part of Pr\u00e9natal, to N2COM\" \/>\n<meta property=\"og:description\" content=\"Leading Dutch Data and Media Company for young families Strategic Divestment of WIJ Special Media B.V. for next growth phase Pr\u00e9natal positioned to focus on core retail operations Munich, February 16, 2026 \u2013 Mutares SE &amp; Co. KGaA (ISIN: DE000A2NB650) has successfully divested a part of the portfolio company Pr\u00e9natal, WIJ Special Media B.V. 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